What's Your Niche?

by Matthew Best

So, what's your niche? It's quite an intimidating question isn't it? I find that
very few people can truly identify what their niche is completely. Most entrepreneurs struggle with the idea of defining a niche - they are creative people and see any limitation, even if it's self-imposed, as a violation of their freedom. Can you see how this might be a conflict?

One of the biggest challenges that people have in defining their niche is that they
don't know how to. I can't tell you how many articles I've read on the importance
of having a niche, but so few things are out there on how to go about defining a
niche. Today is your lucky day though because I'm going to share with you the big secret.

First, identify the skill set that you are an expert in. Is it finance, marketing,
coaching, internet-related activities, etc. Second, identify an industry that you want to work in. That's it. That's all there is to it. So let's say you are a financial planner. Instead of trying to convince everyone in the world to work with you, you decide that you are going to work with real estate agents. You apply your skill set to a specific industry.

Chances are that you will be much more successful than blanketing everyone. Your message will be focused and you can focus on specific challenges that real estate agents are dealing with. So what's your niche?

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