What are you Selling?

In a weak economy, businesses need to ask themselves some tough questions - like what are we selling? And no, you don’t get credit for the simple answer of naming your product or service. Those are just means to an end. So the question is really, what are you really selling? Are you a widget, or are you selling something that will save people time or money that will allow them to spend more time being profitable, more time with family, etc. Here’s a couple of paragraphs from the full article I did on this topic:

One of the differences between a business that is thriving in hard economic times versus one that is struggling is this - the thriving company has made themselves recession-proof by focusing on value.

In other words, companies that see their product or service as just a commodity will continue to suffer. Companies that see their product or service as adding value to their customers businesses and lives are thriving. In a weak economy people are spending money on products and services that help them solve a problem, relieve a pain, or add value to their businesses or lives.

So what are you selling?

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