Here's a different way of thinking about freedom and security:
It’s easy to choose security - it’s familiar, it’s stable, and it’s predictable - i.e. we gain a sense of control.
The choice of freedom on the other hand is unpredictable. It may come out as assisting an employee towards their dream job or career - knowing full well that you’ll “lose” a great employee if you do that. But imagine how happy that employee will be for the duration they remain under your employ. What’s the ripple effect of that on your customers?