Over the last few weeks as I've been working on implementing my strategic plan, something has been bothering me - my vision statement. I wasn't sure what exactly it was that bothered me though. I just knew that something about it wasn't right - which means that it was time to re-examine the vision statement.
I scheduled time over the last week to rework my vision statement, worked diligently on the statement and now have a new vision statement that keeps the theme the same as the previous statement, but is more focused and more compelling. Most importantly, my new vision statement brings the strategic plan together nicely.
In case you were wondering, my new vision statement is "To be the invaluable resource that assists EADD entrepreneurs to turn their own "Someday Island" into paradise on earth."
I tell you all this to ask you a few questions. What's your company's vision? What does it mean to you? Is it compelling or just a bunch of buzz words strung together? When's the last time you looked at it? What do you do with your vision statement?
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