All Roads Lead to Follow Up

A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics:

80% of all sales are made only after 5 or more contacts
48% of all salespeople give up after the first contact
25% give up after the 2nd contact
17% give up after the 3rd or 4th contact

These statistics show that 90% of the salespeople give up before 80% of the sales will ever be made!